Days against cancer is a small local development project organized by the Czech Republic embassy in Cairo cooperatively with the association for integrated healthcare of cancer in Mout, The new Valley governorate, Dakhla Oasis, Egypt.
The main aim of the project is to financially support victims of cancer and their families by bringing attention to handmade products made in the traditional way from palm fronds and wickers. This locale festival is held every year during the month of April and it includes many social and entertaining activities such as an international marathon, educational lectures and craftsman workshop to teach locals how to promote their handmade products using social media.
Challenge
creating empowering identity using local elements
Digging in Dakhla prehistory we found that The human history of this oasis started during the Pleistocene, when nomadic tribes settled sometimes there, in a time when the Sahara climate was wetter and where humans could have access to lakes and marshes. But about 6,000 years ago, the entire Sahara became drier, changing progressively into a hyper-arid desert. In fact, the drier climate didn't mean that there was more water than today in what is now known as the Western Desert. so water was one element we decided to use.
The second element we decided to take it in consideration is Pharaonic history.
During the late 6th Dynasty, hieratic script was sometimes incised into clay tablets with a stylus, similar to cuneiform. About five hundred such tablets have been discovered recording inventories, name-lists, accounts, and approximately fifty symbol.
Against cancer symbol
Underground water
The Czech Republic flag color
Design Concept
First approach
This design is focused in promoting the event's title: Days against cancer, using EMBLEM logo type.
The Czech Republic flag colors was used to demonstrate a countdown tool, that gives a dynamic feeling. Letter A in the word Against has been replaced with by the fighting cancer sign. The word against is placed in bold while the word cancer is placed in light font to express treatment empowering and positive prospect. The pattern used in the background is a symbol of Dakhla underground water to represent giving and regeneration.
Second approach
A design of a COMBINED logo; includes a minimalist illustration of against cancer symbol landing above Dakhla underground water. This logo leaves audiences with a strong empowering impact.
Winner
April 1st 2019; During an official ceremony organized by the Czech Republic embassy in Cairo. Designer Marwa Elkomy founder of Marvelwings design was honored as a winner designer for DAYS AGAINST CANCER IN DAKHLA identity . In this competition 25 designer participated with their fine design to represent this noble case event. Hand the prize Mr Jan Fulik the ambassador of The Czech Republic in Egypt in presence of the embassy members and participating designers. The logo was printed in tees worn by even organizers and was sold for fundraising this event.
