Arabica coffee
Client: Arabica Coffee Brand challenge; was to design a visual identity feels oriental and authentic, while maintaining an iconic and energetic overall look of the complete identity. The concept behind the design was to recall an iconic local animal who brings a lot of authenticity and oriental vibes, yet keeping illustration as minimal as possible. A solid revolving frame and a vibrant background leave the audience with a rich and energetic sensation. Logo was written in both Arabic and English. Three colors indicate variations of products- Arabic, Turkish and Americano coffee. Geometric shape ( hexagon) was used in packaging and printed materials.